Hong Kong (March 14, 2013) - Celestial Tiger Entertainment (CTE), one of Asia’s largest vertically integrated independent entertainment companies, announced today the appointment of Rupi Sagoo as Director, Content Sales and Distribution for Japan and Korea. Sagoo, based out of CTE's Hong Kong office, will report to Wendy Reeds, Executive Vice President, Content Sales and Distribution.

“We are really glad to have Rupi join the team. With her wide-ranging industry experience, great instincts and proven past successes, she's the ideal candidate to grow our ever-expanding content distribution business,” said Reeds.

“It’s an incredibly exciting time to be joining Celestial Tiger Entertainment and to represent Lionsgate's award-winning TV series and fantastic library. Lionsgate has become one of the most commercially exciting studios in Hollywood and I look forward to extending the studio's television and digital distribution into Japan and Korea,” said Sagoo.

Sagoo will be responsible for driving the distribution of Lionsgate's television content as well as sales of Lionsgate's vast library of feature films (which includes Summit Entertainment's film portfolio) and the Miramax Films library to Japan and Korea. Meanwhile, Jenny Suen, Director, Content Sales and Distribution, will continue to oversee CTE's content distribution in Greater China and Southeast Asia.

Prior to CTE, Sagoo served as Vice President, Sales Practice Management at HSBC and was responsible for setting up the new Client Communications department in Hong Kong.  This involved creation of sales tools, launch and maintenance of an internal database and on-going support for 260 Sales Managers in the Asia region.

Before joining HSBC, Sagoo served as Director of Programming & Acquisitions for FX and Fox Crime at Fox International Channels (FIC) and worked on the launch of Fox Movies Middle East. During her tenure she brought numerous Golden Globe and Emmy-nominated shows such as Mad Men, Nurse Jackie, Glee, Modern Family and Californication to the entertainment channels. Post-merger, she assumed the position of Channel Manager for Star World. Her success led to her being voted Asia’s Most Influential Buyer for TV Series in 2009.

Prior to FIC, Sagoo was Senior Programming Planning Manager in the Central Programming department at Viasat Broadcasting. She worked on all aspects of channel strategy and implementation for Viasat 3 Hungary, DTV Russia, TV Prima Czech Republic, TV3 and TV3+ Denmark, including ad hoc projects on the Baltic States and other Scandinavian territories.

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Media Contact:

Pauline Poon

Celestial Tiger Entertainment

T: 852 2239 6131

E: pauline.poon@celestialtiger.com

About Celestial Tiger Entertainment

CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.

CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most broadly distributed 24-hour Chinese and Asian movies channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES HD, the latest Chinese movies in high definition; KIX, the ultimate in action entertainment; Thrill, Asia's only horror and suspense movie channel; and KIX HD, featuring the best of action with a late-night dose of thrillers in high definition.

As one of Asia's largest vertically integrated independent entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent for Hollywood studio Lionsgate in Greater China and Southeast Asia, and represents Lionsgate’s television content and vast feature film library in Japan and Korea as well.

Headquartered in Hong Kong, CTE is a joint venture among Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.