Celestial Tiger Entertainment Channels Achieve Ratings Wins in Malaysia and Growth in the Philippines

Hong Kong, (October 30 2013) - It’s been a great Q2 and Q3 for Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment. Two of CTE's channels, CELESTIAL MOVIES HD (CM HD) and KIX HD, outperformed its competitors while Thrill saw tremendous viewership growth in the Philippines.

Celestial Movies HD (CMHD), the #1 HD channel for Chinese Malaysians on ASTRO*, rolled out the biggest Chinese blockbusters of the year to celebrate the channel brand's 10th anniversary. Three of the movies featured in the "Celestial Biggest Stars, Biggest Blockbusters" program campaign won their timeslots across all movie channels among ASTRO 4+ subscribers in Malaysia.** The three movies are Jackie Chan's CZ12 (Aug 4), one of Jackie's most expensive and biggest productions in recent years; Young and Dangerous: Reloaded (Aug 11), the 2013 remake of the iconic gangster franchise; and The Last Tycoon (Aug 18), featuring Chow Yun Fat's triumphant return to the Shanghai Bund.

KIX HD, the ultimate destination of action entertainment, also outperformed in Malaysia. On July 13, KIX HD aired the action blockbuster The Medallion and it became the #1 most-watched English movie across all HD channels in 2013 for ASTRO 4+ subscribers.***

In the Philippines, Thrill, Asia's first and only movie channel dedicated to the widely popular horror, thriller and suspense genres, also reported a buoyant increase in ratings with Q3’s ratings rising 150% from Q2.**** Thrill is widely distributed in the Philippines with carriage on Sky Cable (Ch. 73), Cablelink (Ch. 49), Destiny (Ch. 11) and with provincial cable system operators through CPI.


*Source: Nielsen Malaysia, May 2012 – Sep 2013, ASTRO Chinese 4+.

**Source: Nielsen Malaysia, CZ12 (August 4, CM: 21:05:00-23:10/ CMHD: 21:00-23:05), Young and Dangerous: Reloaded (August 11, CM: 21:05-22:55/ CMHD: 21:00-22:50), and The Last Tycoon (August 18, CMHD: 21:00-2259), Across movie channels (HBO, HBO HD, FMP, FMP HD, MAX, Sundance HD), ASTRO 4+

***Source: Nielsen Malaysia, Jan – Sep 2013, ASTRO 4+

****Source: Kantar Media, Urban Philippines, Apr – Sep 2013, Cable 2+


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Media Contact:

Pauline Poon

Celestial Tiger Entertainment

T: 852 2239 6131

E: pauline.poon@celestialtiger.com


About Celestial Tiger Entertainment

CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.

CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most broadly distributed 24-hour Chinese and Asian movies channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES HD, the latest Chinese movies in high definition; KIX, the ultimate in action entertainment; Thrill, Asia's only horror and suspense movie channel; and KIX HD, featuring the best of action with a late-night dose of thrillers in high definition.

As one of Asia's largest vertically integrated independent entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent for Hollywood studio Lionsgate in Greater China and Southeast Asia, and represents Lionsgate’s television content and vast feature film library in Japan and Korea as well.

Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.

For more information, please visit www.celestialtiger.com.