Celestial Tiger Entertainment Achieves Record Ratings in 2013

Hong Kong, (February 5, 2014) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, is entering the new Year of the Horse on a high, having achieved record ratings performance in 2013. CTE’s flagship Chinese movie channel, Celestial Movies (CM), and action entertainment channel, KIX HD, hit record highs in Malaysia while KIX and suspense and horror channel Thrill experienced rapid growth in viewership in the Philippines.

CM celebrated its 10th anniversary in 2013 and ten years on grew its average viewership by 35% among ASTRO Chinese subscribers compared with 2012.* CM also hit record ratings in Malaysia last August with its line-up of the biggest Chinese blockbusters and doubled its viewership from the same month the previous year.

KIX HD continues to gain audiences in Malaysia. Viewership for the channel nearly tripled in 2013 compared to the same period in 2012 with Astro 4+ subscribers.* And in December 2013, KIX HD hit its highest average ratings since the channel launched.

In the Philippines, KIX and Thrill continue their dramatic upward climb in viewers. KIX's prime time viewership tripled that of 2012 among Cable 2+ audiences. In addition, the channel delivered a 173% increase in viewership among its core demographic of Cable 20-54 audiences in urban areas compared to the prior year. **  

Thrill also experienced record-breaking growth in the Philippines with average viewership in the second half of 2013 tripling viewership in the first half of the year among Cable 2+ viewers. Thrill also held its second annual Asian Fear Fest in October and hit its highest average ratings ever that month, showing an almost six-fold increase in prime time viewership. **


* Source: Nielsen Malaysia; CM/CMHD (Astro Chinese 15+), KIXHD (Astro 4+), May-Dec 2013 vs. May-Dec 2012, data to Dec 2013.

** Source: Kantar Media, Urban Philippines, whole day and prime time (1900-2359), data to Dec 2013.


Media Contact:

Pauline Poon

Celestial Tiger Entertainment

T: 852 2239 6131

E: pauline.poon@celestialtiger.com


About Celestial Tiger Entertainment

CELESTIAL TIGER ENTERTAINMENT (CTE) is  a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.

CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most widely distributed 24-hour Chinese movie channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES HD, the latest Chinese movies in high definition; cHK, a one-stop channel for cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; THRILL, Asia's only horror and suspense movie channel; and KIX HD, featuring the best of action with a late-night dose of thrillers in high definition.

As one of Asia's largest vertically integrated independent entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent for Hollywood studio Lionsgate in Greater China and Southeast Asia, and represents Lionsgate’s television content and vast feature film library in Japan and Korea as well.

Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.

For more information, please visit www.celestialtiger.com.