Celestial Tiger Entertainment Expands Advertising Sales Team with Appointment of Su Wei Wong as Associate Director

Hong Kong (July 16, 2014) - Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today its appointment of Su Wei Wong as Associate Director, Advertising Sales. Based in CTE’s newly-opened office in Kuala Lumpur, Wong will be responsible for driving advertising sales in Malaysia. She will be working closely with Astro Media Sales to boost advertising revenue for CTE’s channels Celestial Movies and KIX HD.

“We are very pleased to welcome Su Wei on board. We are confident that her local market knowledge and expertise will further drive the advertising revenue for both Celestial Movies and KIX HD, especially now that KIX HD has topped the chart as the number one English HD channel in Malaysia*,” said Nadia Hwang, Vice President, Advertising Sales, Celestial Tiger Entertainment.

“I am thrilled to be part of the ‘Tiger Team’. With a focus to grow ad sales for CTE’s channels in Malaysia, my immediate goal is to excite the market with the channels’ quality content and to impart the value of our brands to advertisers. It will be an exciting journey for me to ramp up the ad sales momentum for Celestial Movies and KIX HD," said Wong.

Prior to CTE, Wong served as Manager, Advertising Sales at NBC Universal (NBCU), where she managed the sales target for NBCU channels in Malaysia and supported the Astro Media Sales team. She also provided local market knowledge to the affiliate relations, distribution sales and marketing teams.

Before joining NBCU, Wong was Head of Sales, International Channels for Astro and responsible for generating revenue for international channels (both SD & HD channels). In her role, she also coached the sales team to achieve revenue targets, engaged channel providers for creative solutions and implemented operational improvements.

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*Source: Nielsen Malaysia, Jan-Jun 2014, average audience among Astro 4+ and across International English HD channels (AXN HD, Discovery HD World, Disney XD HD, Fox Family Movies HD, Fox Movies Premium HD, Food Network HD, Fox Sports Plus HD, FX HD, HBO HD, History HD, KIX HD, Life Inspired HD, Nat Geo HD, Sky News HD, Star World HD, Sundance Channel HD)

Media Contact:

Pauline Poon

Celestial Tiger Entertainment

T: 852 2239 6131

E: pauline.poon@celestialtiger.com


About Celestial Tiger Entertainment


CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.


CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most widely distributed 24-hour Chinese movie channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; cHK, a one-stop channel for cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; and THRILL, Asia's only horror and suspense movie channel.


As one of Asia's largest vertically integrated independent entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent for Hollywood studio Lionsgate in Greater China and Southeast Asia, and represents Lionsgate’s television content and vast feature film library in Japan and Korea as well.


Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.


For more information, please visit http://www.celestialtiger.com.