Celestial Tiger Entertainment Reaches Ratings Heights with its Chinese Movie Channels

Hong Kong, (January 29, 2015) – Celestial Tiger Entertainment (CTE), the operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, ended 2014 on a high note with its flagship Chinese movie channel Celestial Movies (CM). CM was the #1 regional movie channel in Malaysia among Astro Chinese 4+ and the #2 regional movie channel in Indonesia with all pay TV viewers 5+ in 2014. Meanwhile, CTE's library movie channel, Celestial Classic Movies (CCM) was the highest-rated channel among the ten new channels launched on Astro last November based on the latest available ratings.

In Malaysia*, Celestial Movies was the #1 regional movie channel among Astro Chinese subscribers in 2014 [1]. Eleven years since it launched in Malaysia, the channel’s viewership continues to grow by leaps and bounds. In 2014, the channel’s viewership grew by an astonishing 62% compared to the previous year [2].
 
In Indonesia**, CM was the #2 pay-TV movie channel in 2014 based on average audience ratings for all viewers 5+ [3]. Backed by output deals with five of the top Hong Kong movie studios, CM reaches more viewers than any other regional movie channel [4] in Indonesia.

Meanwhile, Celestial Classic Movies has also climbed to the top of the pack in Malaysia*. Launched on Astro last November, along with eight new regional HD channels and one new SD channel, CCM is the highest-rated channel for Astro 4+ subscribers among the ten new channels based on available ratings in January 2015 [5].
 
“We are really excited by how much our Chinese movie channels have grown. Celestial Movies goes from strength to strength powered by more output deals than any other Chinese movie channel out there. And the performance of Celestial Classic Movies coming in at number one among ten high quality regional channels is a testament to the evergreen appeal of our legendary Chinese movies,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment.

*Source: Nielsen Malaysia
1] 2014, Astro Chinese 4+, ranked by average audience of individual channel basis, across regional movie channels on Astro (Celestial Movies, Celestial Movies HD, Cinemax, Fox Movies Premium, Fox Movies Premium HD, Fox Family Movies, Fox Family Movies HD, HBO and HBO HD)

[2] 2013 vs 2014, Astro Chinese 4+.
[5] Jan 5-25, 2015, Astro 4+ and Astro Chinese 4+, ranked by average audience of individual channel basis, 10 new channels on Astro (8 HD channels - Astro AEC HD, Astro Shuang Xing HD, Diva HD, Fox Action Movies HD, Fox Family Movies HD, FOX HD, FYI HD, HITS HD; 2 SD channels - Celestial Classic Movies and ZooMoo)

**Source: Nielsen Indonesia Pay TV, 2014, People 5+, across pay-TV movie channels with full year data in 2014 (Celestial Movies, Cinemax, Fox Family Movies, Fox Movies Premium, HBO, HBO Signature)

[3] ranked by average audience

[4] ranked by average daily reach


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