KIX 360, Singtel TV and Grab Partner to Offer Free GrabHitch Rides In Singapore

Experience “Action On The Go” with KIX 360’s Action Cars

Singapore (May 19, 2016) – Life in Singapore can be hectic. People are always on the go, even consuming their entertainment while on the move. KIX 360, the streaming action entertainment channel, and Singtel TV, announced today an exclusive collaboration with Grab, Southeast Asia’s leading ride-hailing service, to offer its riders in Singapore free GrabHitch rides every Friday from May 20 to June 10.  During those four Fridays, GrabHitch riders can get a complimentary ride using the promo code “KIX360ACTION” via the Grab app (one ride per person per week). A few lucky people will even get the chance to ride in one of KIX 360’s “action cars”: an Aston Martin, a Ferrari, a Maserati, or a Porsche driven by an action hero.


While cruising in the “action cars,” riders can check out KIX 360’s exhilarating mix of first and exclusive combat sports, fast-paced reality series and adrenaline-pumping action movies via Singtel TV GO. KIX 360 is one of the Live Channels offered on Singtel TV GO.  KIX 360 is the streaming version of the pay TV channel KIX HD (Singtel TV channel 309), the ultimate destination for action entertainment in Asia.


 “We are excited to partner with Grab and Singtel TV to bring action to the streets of Singapore with free GrabHitch rides on Fridays,” said Shirley Cheong, Director, Marketing, KIX & Thrill, Celestial Tiger Entertainment, “While cruising in the action cars, riders can check out KIX 360’s high-octane action programming via Singtel TV GO on their smartphones and tablets. This is just another way we like to engage our audience with an action experience beyond the TV screen.”


"We are pleased to partner with KIX 360 and Singtel TV to bring attractive rewards to GrabHitch riders. GrabHitch is a social carpooling service to offer an affordable option for daily commute, while allowing individuals to meet new people - every ride is a new experience. Through this partnership, we want to bring more like-minded individuals to travel with GrabHitch to make their daily commute more fun and enriching,” said Ngiam Xin Wei, Head of GrabHitch, Grab.


KIX 360 is offering an exciting slate of new programs in May and June for action fans in Singapore. Such programs include Lucha Underground, the sensational Mexican professional wrestling event brought to you by mega-producer Mark Burnett and hit director Robert Rodriguez; Bellator MMA: Bellator 149, the first and exclusive MMA event featuring an electrifying bout between combat sports legends Ken Shamrock and Royce Gracie; and Top Gear USA, the U.S. edition of the most well-known and popular automotive show in the world. 


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