CTE Finishes 2016 with Stellar Ratings Across the Philippines, Malaysia and Singapore

HONG KONG (January 24, 2017) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, ended 2016 on a high note with stellar ratings across its channels in key markets.  These stellar ratings give CTE the second most top-rated channels among all international channel providers in the Philippines, Malaysia and Singapore respectively, and involve CTE’s full suite of live-action channels (Celestial Movies, Celestial Classic Movies, cHK, KIX and Thrill). 


In the Philippines, CTE was second among international channel providers with the greatest number of channels in the top 30 [1].  For the second half of 2016, KIX, Thrill and Celestial Movies Pinoy all placed among the top 30 most-watched pay TV channels in the Philippines.  In addition, KIX, Thrill and Celestial Movies Pinoy hit their highest viewership ever in December [2]. The December ratings for the three channels grew by 29%, 77% and 69% respectively as compared to the previous five months [3].  Programmes such as CTE-produced reality show The Ultimate BROcation and combat sports series such as Lucha Underground on KIX, movies including A Christmas Horror Story on Thrill as well as Paris Holiday on Celestial Movies Pinoy helped hit a record-high in December.


In Malaysia, CTE is the number one international channel provider with the greatest number of top 20 channels watched by Astro Chinese 20+ and is tied for the #1 spot, with the greatest number of top 30 channels [4].  For the full year of 2016, CCM, CM and CM HD were the most-watched regional movie channels with Astro Chinese 20+ [5].  Meanwhile, among Astro 20+ viewers, KIX HD was the #1 English general entertainment (GE) channel in 2016 [6].  


In Singapore, CTE ranked second among all international channel providers with the greatest number of reported channels in the top 30.  For the month of November and December in 2016, CM, CCM, cHK and KIX all placed within the top 30 most-watched pay TV channels among pay TV 20+ audiences [7].


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Sources:

Kantar Media (National Philippines). Whole day.

[1] C&S 20+; Top 30 cable & satellite channels; counting excludes local channel provider(s); Jul-Dec 2016; ranked by average audience.

[2] since data availability in national panel (KIX & Thrill from June 2012/ CM Pinoy from May 2016); based on monthly audience.

[3] Dec 2016 vs. Jul-Nov 2016


Kantar Media (Malaysia DTAM). 2016; whole day; consolidated (as of Jan 4, 2017). Ranked by average audience on an individual channel basis.
[4] Astro Chinese 20+; Top 20/ Top 30 pay TV channels on Astro; counting excludes local channel provider(s)

[5] Astro Chinese 20+; Regional movie channels (incl. Celestial, Celestial HD, Celestial Classic, Cinemax, Fox Action HD, Fox Family HD, Fox Movies, Fox Movies HD, HBO, HBO HD, Sundance HD, TVB Classic Movies).

[6] Astro 20+; English GE channels (incl. AXN, AXN HD, Diva, Diva HD, E!, Fox HD, FX HD, Hits HD, ITV Choice, Lifetime, Lifetime HD, KIX HD, MTV, Star World, Star World HD)


SG-TAM. Nov-Dec 2016 (data as of Jan 17, 2017). Whole day.

[7] Pay TV 20+; Top 30 Pay TV channels; counting excludes local channel provider(s); ranked by average audiences on an individual reported pay TV channels basis.