Celestial Tiger Entertainment Announces Three Key Executive Appointments

Seasoned executives Sylvia Noronha, Betty Tsui and Athena Ho join CTE

Hong Kong (May 8, 2012) - Celestial Tiger Entertainment (CTE), the independent Asian media company, announced today the appointments of Sylvia Noronha as General Counsel, Betty Tsui as Vice President, Programming and Athena Ho as Manager, Research.

“We are glad to have Betty, Sylvia and Athena on board as we enhance and grow our bouquet of uniquely positioned Asian entertainment channels, increase our licensing business and develop original content for Asia,” said Todd Miller, President and Chief Operating Officer, “The appointment of these seasoned executives shows that we are ready to invest in great people in addition to great content.  From legal to programming to research, each function is crucial to our next phase of growth.”

Reporting to Miller, Sylvia Noronha will be responsible for guiding CTE's legal strategy and leading the legal department in support of the Company's three business lines. Noronha brings with her considerable legal experience in the entertainment and media industry, particularly in the area of content acquisition, production and distribution. She was previously Senior Legal Advisor at PCCW with special responsibility for content acquisition for Now TV, prior to that she was General Counsel, Asia Pacific Region at Warner Bros. and Head of Legal at The Golden Harvest Group.

"I am very excited by the opportunity to work in such a vibrant company where I can fully utilize the broad legal experience I have acquired during my 20 years in the entertainment industry," said Noronha.

Betty Tsui serves as Vice President, Programming for KIX, KIX HD and Thrill. She will lead the programming team as well as oversee acquisitions and programming strategy for the three channels. Tsui spent over 12 years at Sony Pictures Entertainment (SPE), where she oversaw programming, acquisitions and productions for both AXN and ANIMAX in Asia.  Prior to SPE, She served as Programme Acquisition Manager at Star TV for both STAR Chinese and Phoenix Chinese channels.  She will report to Ofanny Choi, Executive Vice President, TV Networks.

“I am thrilled to join Celestial Tiger Entertainment, a company with a clear vision and synergy amongst its business lines. I am also honored to work with such a great team of talented executives to build a bouquet of distinct channel brands focusing on content ideally suited for Asian audiences,” said Tsui.

As Manager, Research at CTE, Athena Ho will oversee research support for all three lines of CTE's businesses. Ho will report to Andy Chang, Senior Vice President of Marketing. Ho spent the last 12 years at The Walt Disney Company, where she handled research for both Disney Media Distribution and Disney Channels for the Asia Pacific region.  Prior to Disney, Ho also worked at A.C. Nielsen’s Hong Kong office and Leo Burnett in their media planning divisions respectively.

“I am delighted to be joining Celestial Tiger Entertainment, a new company, but one built upon the foundation of established channels and a robust licensing business. Market and consumer insights can drive creative and commercial decision making and I am looking forward to supporting this function at Celestial Tiger,” explained Ho.


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Media enquiries

Pauline Poon

Celestial Tiger Entertainment

T: 852 2239 6131

E: pauline.poon@celestialtiger.com


About Celestial Tiger Entertainment

CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.

CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most broadly distributed 24-hour Chinese and Asian movies channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES ON DEMAND, Celestial’s subscription Video On Demand service; KIX, the ultimate in action entertainment; Thrill, Asia's only horror and suspense movie channel; and KIX HD, featuring the best of action with a late-night dose of thrillers in high definition.

As one of Asia’s largest vertically integrated entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent of content in all media in Greater China and Southeast Asia from independent Hollywood studio Lionsgate.

Headquartered in Hong Kong, CTE is a joint venture among Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.