Celestial Tiger Entertainment Launches Miao Mi Channel on SK Broadband Leading Mandarin Edutainment Kids Channel Offers Original Productions and Specially-Curated Programmes is expanding in South Korea

Hong Kong (1st July 2019) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, revealed today its Miao Mi channel will be launched on SK Broadband’s B tv platform from 1st July 2019, on the “B tv All” Premium Package.

“We are excited with the addition of Miao Mi channel on SK Broadband.” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment. “In response to the rising demand for Mandarin programmes in South Korea, we are proud to offer a range of premium programmes, which include Miao Mi Original Productions, to provide a more comprehensive selection to support children’s mastery of Mandarin.”

“LYD is always looking for innovative and genre-defining content for Korea and Miao Mi channel has always been that for us so we are very happy to see it expanding its footprint even further in the market.  It has a great concept and great content and together with our creative sales ability, we have no doubt regarding its continued success.” said Joon Hee Lee, Founder and CEO of LYD Networks, the exclusive distributor of Miao Mi channel in South Korea.

Young viewers will get to enjoy a trio of Miao Mi Original Productions: Miao Mi Classroom, which uses themed videos to introduce simple words in Mandarin; Write with Miao Mi for learning basic Chinese characters; and Draw with Miao Mi which uses drawing/art as a platform for teaching Mandarin.

The Premium Package also includes Rubi – The Arrival of Little Bro, an animated series produced by renowned China production house Zoland Animation, which revolves around single child Rubi and the sibling rivalry which ensues when her new baby brother joins the family; and the highly popular Chinese animation Go Go Dino S3 & S4 where children are introduced to important lessons on different personalities and being helpful to one another.

 

Miao Mi channel is a Mandarin-language edutainment channel targeted at children aged 3-6 years old. Its selection of programmes aims to encourage learning of Mandarin in fun and engaging ways, ranging from Original Productions to exclusive series and family movies sourced from China, Korea and Japan. Dubbed in Mandarin, most programmes include subtitles in Korean. 

Miao Mi channel is available on channel 181, on SK Broadband’s B tv platform.


Media Contact:

Dobbie Hung

Senior Manager, Marketing

Celestial Tiger Entertainment

T: +852 2239 6136

E: dobbie.hung@celestialtiger.com

 

About Celestial Tiger Entertainment

CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.

CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia; CCM, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; cHK, a general entertainment channel offering cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; MIAO MI, the Mandarin edutainment channel created for preschool kids across Asia; and THRILL, Asia's only regional horror, thriller and suspense movie channel. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.

Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.

For more information, please visit www.celestialtiger.com.